Sony BRAVIA | 75 Inch 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) Original price was: 324,900.00৳ .Current price is: 229,900.00৳ .
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Sony BRAVIA | 55 Inch 4K Ultra HD | Smart TV (Google TV) Original price was: 149,900.00৳ .Current price is: 112,900.00৳ .

BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

SKU: XR-55X90L

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Original price was: 249,900.00৳ .Current price is: 219,900.00৳ .

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Description

Crisp and bright, enhanced Full Array LED

Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.

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Contrast intensified.
Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Detail of corner of TV showing white dots and fairground ferris wheel
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Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR™, our Full Array LED with XR Triluminos Pro™ delivers natural shades in every detail.

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More vivid

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.1
Split screen of cat's head with right side showing the extra detail after XR 4K Upscaling

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

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Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Image of a surfer riding a wave

Studio quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.234
Man working in a studio on a production edit

Watch Netflix in studio quality, automatically optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.567
Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV

Optimising pictures for all your favourites

With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Screenshot showing logo of BRAVIA CORE
BRAVIA CAM
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Every picture, optimised to your position in the room

BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that’s optimised to your position in the room.8

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